Does the agent make every decision on its own?
No. The workflow can include approval points and human handoffs for ambiguous, sensitive or consequential decisions.
Automation — Marketing
Marketing Automation
Campaigns, content and nurture flows that run continuously and optimise on performance data.
Trigger
A campaign goes live or a contact enters a segment
The journey
Step by step, in the open.
Step 01
Segment
Audiences built from behaviour and CRM data.
Step 02
Create
AI drafts copy and creative variants for review.
Step 03
Publish
Scheduled across channels automatically.
Step 04
Nurture
Sequences respond to what each contact does.
Step 05
Measure
Performance tracked to lead and revenue.
Step 06
Optimise
Budget and messaging shift to what works.
Connected systems
Ads platformsEmailSocialCRMAnalytics
Outcome
A marketing engine that keeps running between campaigns.
Runs on
Software this automation connects to.
Common questions
Designing a dependable handoff.
Can this automation connect to our current tools?
Connections depend on provider APIs, account access and data rules. Those are checked before an integration is included in the agreed scope.
What happens when the workflow cannot complete a task?
Exceptions can be routed to a team member with the available context. The routing and notification rules are defined during implementation.
15 — Start
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